NYC PPC Management That Turns Clicks Into Customers.

Manifestera's Google Ads agency NYC team manages every aspect of your PPC campaigns — from keyword strategy and ad copy to landing pages and conversion tracking — with a relentless focus on ROAS and cost-per-acquisition.

4.8×
Avg. ROAS Delivered
-74%
Avg. Cost Per Lead Reduction
$12M+
Ad Spend Managed

Why NYC Businesses Need a Specialist Google Ads Agency

Google Ads in New York City is a different beast. CPCs are among the highest in the country, competition is fierce across virtually every industry, and the margin for error is slim. A poorly managed PPC campaign in NYC can burn through thousands of dollars in days with nothing to show for it.

Manifestera's PPC management New York City team brings the expertise, data, and systems to make your Google Ads budget work harder. We've managed millions in NYC ad spend across industries ranging from professional services and healthcare to e-commerce and home services. We know what works, what doesn't, and how to build campaigns that consistently deliver profitable results.

Our approach combines city-wide and neighborhood-level keyword strategies, compelling ad copy that speaks to NYC buyers, high-converting landing pages, and rigorous conversion tracking — so every dollar you spend is accountable to a real business outcome.

Full campaign setup, restructuring, or takeover
NYC-specific keyword research with borough-level targeting
Ad copy testing with data-driven iteration
Landing page optimization for maximum conversion
Conversion tracking setup across all meaningful actions
Transparent monthly reporting with ROAS and CPA focus

Search Campaigns

Capture high-intent buyers actively searching for your products or services in NYC. We target the exact keywords your best customers use, with ad copy that speaks directly to their needs.

Performance Max

Google's AI-powered campaign type that reaches customers across Search, Display, YouTube, Gmail, and Maps. We configure Performance Max campaigns to maximize conversions across all Google properties.

Display Advertising

Build brand awareness and retarget previous visitors with visually compelling display ads across Google's network of millions of websites. Ideal for keeping your brand top-of-mind with NYC audiences.

YouTube Advertising

Reach NYC audiences with video ads on YouTube — from skippable in-stream ads to bumper ads and YouTube Shorts. Video advertising builds trust and brand recognition at scale.

How We Manage Your Google Ads in NYC

01
01

Account Audit & Strategy

We audit your existing account (or build from scratch), analyze competitors, identify keyword opportunities, and build a campaign strategy aligned with your business goals and budget.

02
02

Campaign Build & Launch

We build campaigns with proper structure, write compelling ad copy, set up conversion tracking, and configure targeting for NYC-specific audiences before launching.

03
03

Optimization & Testing

Ongoing bid adjustments, negative keyword additions, ad copy testing, audience refinements, and landing page improvements — every week, without exception.

04
04

Reporting & Strategy Review

Monthly reports with ROAS, CPA, impression share, and conversion data. Quarterly strategy reviews to align campaigns with evolving business goals.

Manhattan Law Group: -74% Cost Per Lead in 90 Days

A Manhattan personal injury law firm was spending $15,000/month on Google Ads with a cost per qualified lead of $340. Their campaigns had poor structure, no negative keyword lists, and were targeting broad match keywords that attracted irrelevant clicks. Manifestera rebuilt the account from scratch with tightly themed ad groups, exact and phrase match keywords, aggressive negative keyword lists, and dedicated landing pages for each practice area.

Cost Per Lead
$340
$89
Qualified Leads/mo
8
31
Ad Spend
$15K/mo
$12K/mo
ROAS
1.8×
5.4×

Google Ads Questions Answered

Stop Wasting Budget on Underperforming Ads

Book a free Google Ads audit and find out exactly what's costing you money — and what it will take to fix it.